The Walkart project “Rediscovering the ancient pilgrimage routes between Carinthis and Friuli Venezia Giulia
The art of walking" was born from the idea of rediscovering and enhancing the ancient pilgrimage routes and their diverse natural and cultural heritage, to create a new cross-border tourist offer, sustainable and alternative to mass tourism.
The project develops two main topics, in order to facilitate fans of walking, promote slow tourism and to discover cross – border territories thanks to the ancient pilgrimages.
On the one hand, it develops structural interventions along the routes, such as signage and mapping of routes, organization of events, conferences and festivals dedicated to the cultural paths. Moreover ancient places of pilgrimage such as Pievi and Hospitalia will be enhanced and opened.
On the other hand, it develops virtual instruments that will help to discover cultural and naturalistic heritage, to know the territory in an interactive and dynamic way, to share one's walking experience and to become part of a large community of slow tourism enthusiasts.
The main project actions
Mapping the existing routes and the available accommodation facilities in Friuli Venezia Giulia.
Opening 10 Parish Churches in Carnia to the pilgrims, that are located along the route of the Parish Churches of Carnia
Dedicated training for tour operators and employees
Creation and organization of a transnational festival of paths
Activities of promotion and dissemination of the culture of the paths
Educational for journalists and tour operators
Preparation of places for hosting pilgrims and travelers, in Italy and Austria
Positioning of coordinated signs along the 7 routes
Tourism marketing, branding and social media marketing activities
The walkart project was born from the idea of rediscovering and enhancing the ancient pilgrimage routes and their varied natural and cultural heritage, to create a new cross-border, sustainable and alternative tourist offer to mass tourism.